That's right. Marketers are starting to mess around with ads that pop up on your mobile phone as you pass the store!
Take a look at this awesome article from the Arizona Reporter, by Jay Yarow... Sci-Tech: An Ad on Every Block
Good? Hell yah. If I can get notified of discounts and sales at all of my favorite stores as I pass them, I'll be much more inclined to stop in a check it out. However, this is exactly what is so bad about this great new technology too. Discounts or sales usually mean I spend money that I wasn't even planning on spending in the first place, only because "it was such a great deal!"
Not only that, but my cell phone is one of the few pieces of technology that I own that don't constantly bombard me with advertisements. Television, radio, magazines, newspapers (online versions of course), and especially the Internet. In the mall, in the grocery store, in the car, even when I'm in my own home. There's just no escaping it.
But then again, as a marketing major myself, this idea is a phenomenal new advancement for advertisers. Not only is it innovative, but it reaches a HUGE audience. My prediction: within a few years, every cell phone carrier in the world be in business with some company that offers this technology. And, I think people might actually like it.
1 comment:
Great article - thanks for posting it. This shows us where we are headed with the mobile platform as an important tool for marketers. I think that as long as the permission model is used here, the advantages for both marketers and customers outweigh the negatives.
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