Just For Kids? Not Any More…

A new social networking Web site, Saga Zone, has just been launched today. However, the targeted demographic for the site is adults, 50 years of age or older, unlike most social networking sites currently.

Most of us today have the perception that social networking sites are for young adults and kids. But, with the introduction of Saga Zone, the creators have proved that social networking isn’t just for kids.

The site was created by Saga Group, an organization that focuses on developing services specifically for adults over 50, and provides this audience with numerous specialist forums, personal profiles, online groups and contact possibilies.

So far, the site has developed a following of about 13,000 users during its four month trial period. According to Andrew Goodsell, CEO of Saga Group, “The Internet is a place where the over-50s are thriving.”

UK communications company, Ofcom, agrees, and has presented data that shows almost 30% of all time spent online is coming from the over-50 demographic.

I think the creation of this site is long overdue. The over-50 demographic has been calling for their own community that doesn’t include younger (and what some may call the “less mature”) demographics. The addition of this website means older adults can now communicate with their friends, family and co-workers quickly and easily. It will also help adults start to become more familiar with the newer technologies that are rapidly advancing, and becoming more foreign to these people. It is a chance to become more comfortable with the internet, and take part in the technological age.

This post is in response to the article found at http://tech.monstersandcritics.com/news/article_1370760.php/Internet_users_over_50_receive_Saga_Zone_social_network_