Do You ThinkMTV?

Viacom’s MTV recently announced that they too will be participating in the social networking race. However, MTV says that its new network is not your typical social networking site, and that the new online community will help promote youth activism.

MTV claims that its new site, Think.MTV.com, is unique from other social networking sites such as MySpace and Facebook, in that it has collected an assortment of pop culture icons, nonprofits and community organizations that they will use to help young people get their voices heard about politics, education, health, and other issues they care about,. Organizations such as the United Nations and Boys & Girls Clubs of America, as well as celebrities like Bono, Shakira and John Legend have all teamed up in the hopes that they can drive a new type of social networking.

MTV says that multimedia is the key component to help young people to engage and educate their peers. And, to reward members that use the site “to do good”, MTV is offering opportunities to meet celebrities, attend exclusive MTV events, and even get exposure on MTV and other national media outlets. Grants and scholarships will be awarded as well.

ThinkMTV could very well revolutionize the social networking industry and start an entirely new trend in the way young people use of the Internet. MTV has come up with a way to globally spread knowledge peer-to-peer, by using tools that to young people today is second nature, for a purpose. It could be the ultimate new teaching device! I think the idea is ingenious, and I can’t believe that the other, already popular social networking sites haven’t already thought to do the same.

This post is in response to the article found at http://www.informationweek.com/news/showArticle.jhtml?articleID=201807956